REBEL DIGITAL

A DIGITAL ADVERTISING & SALES REP FIRM

Rebel Digital will sell high premium branded content, generating advertising revenue for Internet sites who wish to monetize their traffic in the digital space.

Rebel Digital will bring publishers and advertisers together through contextually relevant ad solutions across all digital platforms.

Rebel Digital will service the 13-34 year old market – the most elusive and prized demographic sought by advertisers.

Rebel Digital will offer a consulting practice for those digital sites/products which need early stage support.

Why we are launching Rebel Digital now

The next phase for Internet growth is Branded advertising dollars.

Advertising on the Internet is growing at over 30% a year in the USA versus 4% for traditional media. This growth is being driven by the under 35’s who are spending more and more time online. Advertisers need to follow this growth if they are to protect, build or maintain their brands’ relationship with a younger consumer. Advertisers need to embrace the opportunities that the Internet provides before their competitors build unassailable positions.

Rebel Digital was born out of the knowledge vacuum that currently exists in understanding what an integrated Advertising Model is and how to maximize revenues through premium content deals. Many Internet sites and digital platforms have approached us with the desire to monetize their sites/platforms, because of our experience and expertise in this area.

The people behind Rebel Digital

Robin Kent: Founder, President & Chief Strategy Officer robin@rebeldig.com or call him direct at (646) 251-4526 As former Chairman & CEO Universal McCann, Robin has managed over $16 billion in media planning and placement across 124 countries for many of the world’s biggest companies: Coca-Cola, General Motors, Microsoft, Sony, Nestle, L’Oreal, Intel, MasterCard, Motorola, Adidas, etc. Robin was voted Ad Man of the year by Advertising Week and Advertising Age in 2002. Robin created the SpiralFrog brand as CEO from April 2005 to December 2006.

Lance Ford: Founder, President & Chief Marketing Officer lance@rebeldig.com or call him direct at (203) 253-3252 As EVP Dennis Publishing (Maxim Magazine), Lance was responsible for launching the Maxim brand in the U.S., a magazine which became the largest men’s lifestyle title in the world, generating over $400 million in advertising revenue in its first five years. Lance also launched the number two men’s magazine, Stuff, as well as Blender, the music magazine that is second only to Rolling Stone. Lance launched companion Web sites for Maxim, Stuff and Blender. Under Lance’s leadership Maxim was voted Magazine of the Year by Advertising Age in 2000, and No.1 on the AdWeek Hot List in 2003. Lance managed sales & marketing at SpiralFrog from May 2006 to January 2007.